Why is the why more important than the what?
I haven’t pooped in a while, so I figured it was time. Take it easy, I’m not being literal, I’m referring to an older post I wrote.
Have you ever wondered why some people’s thoughts/ideas solicit more of a reaction than others? Why do some companies have a stronger following than their competitors in the same business. According to the speaker in this video below it has to do more with how things are being communicated as opposed to what is being communicated. Not only that, but when things are communicated in this specific manner our reaction is more biological than it is psychological . I think the speaker does a better job of describing this than I could, so take a look a the video.
So the question to each one of us is, what is our purpose?
